With the right guidance you will know what tools you need, as well as how to use them, in order to optimize your website and increase your web traffic. Read on to discover some very useful information on kicking your SEO into high gear.

Anchor Text

Use keyword-friendly anchor text for links between pages on your website. You should avoid vague and generic text links like “click here” because it is not helpful in increasing your search engine ranking. To draw attention from search engine spiders, maximize keyword usage in your anchor text.

Get your site linked to by a respected website, like a non-profit or an educational site. Search engine spiders will give you credit for having a link posted on a trusted website. Always provide the best in content and verifiable information. When you do, reputable websites will feel comfortable featuring your website. Create valuable content that reputable organizations will find worthwhile.

After choosing which keywords are best for your site, get as many as you can in your web page’s title. Your title should be relevant, it will be the first impression that you leave with users who may or may not visit your site. If you do it this way, the user will click on your website link because it is relevant to what the user was searching for.

Placing a site map on your webpage will not only boost the traffic your site gets on a daily basis, but also its overall ranking. A site map can link your web pages together. An easy to use site will get more traffic.

If video or audio items are shown on your website, you should have transcripts of these included. Transcripts can be read by search engines whereas verbal or audio media cannot. If a search engine can read your content, it is more likely to include it in its listings.

Duplicate Content

Your websites should never have duplicate content if you are going to stay out of the spam filters of search engines. You might not even realize that you are using the same material over and over. Posting duplicate content can result in the search engines viewing your site as spammy.

Do some podcasts! Podcasting is a great audio or video medium to provide your customers with relevant and topical information. These are becoming increasingly popular among consumers, and taking advantage of this popularity is as simple as grabbing a tape recorder or video camera. You should use meta descriptions attached to your podcast posting to make sure that search engine spiders can index them properly for ranking.

Be sure the first couple of sentences in your site’s first paragraph can be used as your HTML’s meta description tag. Some search engines may use this instead of actual tags since it’s a blurb that will explain your site in your page results. If you are not aware of this possibility, you can end up damaging your SEO with poor up-front content.

Now that you have read the tips in this article you should see some things you need to check or change on your website. Take the points offered in this article and integrate them into your website improvement plan.